The word 'STUDIO HENKA' in bold, black, uppercase letters on a white background.
Home
Back
Next
Digital graphic of a blue semi-circular progress indicator with the word 'Cavalry' next to it on a dark background.

Cavalry

Cavalry redefine how complex projects are delivered by combining precision, speed, and innovation. The approach is built on four core pillars: Process Automation, Real-time Reporting, Data-Centric Design, and Field Digitisation. By eliminating manual inefficiencies and centralising information, they help teams reduce errors, improve collaboration, and make faster, more informed decisions. From automating workflows to enabling smarter, digital field practices, Cavalry empowers organisations to manage scope better, lower indirect costs, and drive high-performance outcomes at scale and with confidence.

Text saying 'Business Made Better' in blue uppercase letters on a black background.

Assemble the Cavalry.

Operating at the intersection of consulting, software, and engineering, Cavalry brings clarity and momentum to complex business environments with broken systems and outdated processes.

The goal was to create an identity system that captured this role with confidence and clarity. It needed to be robust and professional, while adaptable across a wide range of applications including government tenders, technical documentation, digital platforms, and software products.

A redesigned brand architecture set the framework to develop a brand system that could grow with Cavalry now, and into the future.The new identity is centred on Cavalry’s core purpose: entering businesses that are under strain, have broken systems and outdated processes, and helping them unlock operational and financial potential. The central idea of assembling the cavalry informed both the visual and verbal brand. It represents stepping in when things are broken and uniting capabilities to move forward.

This idea is expressed visually through the unified “C” symbol, which forms the structural basis of the identity. Around it, a modular brand system was developed to house each of Cavalry’s divisions — Consulting, Software, Engineering, and Software Products, within a cohesive and flexible framework. The design reflects a transition from complexity to clarity, capturing Cavalry’s ability to drive progress through structure and momentum.

A collage of three distinct maps and diagrams. The upper left features a historical map of cavalry formations titled 'Reference. Cavalry Maps. Highly organized.' The upper right displays a circular diagram labeled 'Chaos → Clarity,' with concentric circles and radiating lines on a dark background. The bottom left shows a schematic labeled 'Broken Systems,' with irregular lines and shapes on a dark background.
Abstract digital art with blue rectangular shapes radiating from circles on a black background.
Comparison of circular blue arc diagrams, labeled 'Device Framework' on the left with a white background, and 'Cavalry Icon' on the right with a black background.
Collection of branding and design guideline materials for Cavalry, including logos, color schemes, typography, and branding examples, presented on a dark background with blue, pink, and black elements.
A split background image with the left side in bright pink and the right side in navy blue. The pink side features text related to color codes and branding, including a large hex color code #ff0099, a date 00/96/00/00, and words like 'Cavalry' and 'Business made Better'. The navy side displays a large hex code #24224a, a date 94/92/40/41, and similar minor text, with small 'HEX' labels above each main code.
Split screen showing two color swatches with hex color codes. The left side features a dark gray/black swatch with the hex code #171d1a and the right side a bright blue swatch with the hex code #4a93f7.
Computer monitor displaying the Cavalry company website with a colorful abstract graphic and the slogan "Business Made Better."
Three blue cards with white, stylized 'C' logos. The first card reads 'Cavalry Consulting,' the second 'Cavalry Software,' and the third 'Cavalry Engineering.'
A smartphone connected with a cable displaying a blue screen with concentric circle diagrams and the word 'Uncover'. To the right are various infographic slides with titles like 'Unleash', 'Data-Centric Design', 'Field Digitisation', 'Unlock', 'Process Automation', and 'Real-time Reporting', explaining concepts related to digital and software solutions.
A computer monitor displays a website with three colorful sections labeled Consulting, Software, and Engineering, each featuring a circular logo at the bottom. The monitor is on a white desk with a keyboard and mouse, set against a plain wall.
A round wall clock with a black face and blue Roman numeral marks, showing the time as approximately 2:02. To the right, a piece of paper with a logo and address, cast in shadow, on a mixed white and gray background.
Dashboard interface with a circular data visualization on a dark background, displaying blue and black segments, with an area on the left showing logos and text about a vehicle and driver management application.
Split image with left side showing a black background with a blue Wi-Fi icon and the word 'GREG' in white, right side showing the front of a light-colored vehicle with a Wi-Fi icon above it, trees with fall foliage in the background.
Digital infographic showing a circular chart with pink, blue, and black segments on a dark blue background. Text indicates it is about an incident capture and reporting application powered by Cavalry, a centralized system for managing workplace or field incidents in real-time to ensure safety, accountability, and compliance.
Side view of construction workers wearing yellow helmets with 'RAC' and 'MID' labels, standing outdoors under a clear sky.
A person working on a computer with code on the screen, sitting at a desk, and a blue digital graphic with the logo and name of Cavalry Consulting.
Text on a blue gradient background that reads: "Uncover, Unlock, Unleash".
Digital wireframe representation of a USB flash drive in blue lines on a dark background.
Blue sticker on a white wall with the Google for Education logo and the words "STAY YOURSELF".
Event poster for the Cavalry Hackathon with a blue and black color scheme, featuring a group of ID badges including one with a photo of John Carole Hernandez, Development Team Lead, and large text saying "Team Cavalry Hackathon".
A wall with black and blue curving lines forming a circular pattern. The text "Unleash the Cavalry" is written in white in the center of the pattern.
Reflective glass door with the word 'Cava' in white lettering and circular blue decorative elements.
Close-up of a black package with the words 'BUSINESS MADE BETTER' in large white letters, decorated with blue geometric lines and a small logo of a speedometer icon with the word 'Cavalry' at the bottom.
Black background with a blue circular logo and white text that reads 'A Product by Cavalry'.

The Work.

Brand Identity
Brand Architecture
Iconography
Motion
Experience
Product
Digital

Stylized letter S and H with dot logo design.
Back

LINKEDIN

Next

INSTAGRAM