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Greater Whitsunday Alliance (GW3)

The Greater Whitsunday Alliance (GW3) is the leading independent economic development organisation for the Mackay, Isaac, and Whitsunday regions in Queensland. Since 2016, GW3 has worked with government, industry, and community partners to unlock regional potential and drive investment. The region contributes over $75 billion in economic output, supports nearly 98,000 jobs, and spans more than 90,000 km². GW3 focuses on five key growth areas: decarbonisation, digital connectivity, infrastructure, industry diversification, and workforce development. It supports traditional industries like mining and agriculture, while advancing emerging sectors such as aerospace, aquaculture, and biomanufacturing.

A mural on a city wall featuring words related to environmental sustainability and workforce themes, with illustrations of wind turbines, a person using a solar panel, and city buildings in the background.

Greater Possibilities.

We built the brand around the idea of Greater, using the language of growth, bar charts, and economic progress to express diversification, digital, decarbonisation, and workforce transformation. The colour palette was drawn from the diversity of the natural landscape, creating a distinctive visual system, while illustration helped us portray a broad, inclusive workforce without relying on photography.


Greater Whitsunday. Unlocking Greater Possibilities.

Graphic with a purple background and the words 'Greater' and 'Opportunities' in large blue and black letters. A cartoon woman is sitting on the bottom letter, holding a clipboard. The text below reads: 'Greater Whitsunday. Unlocking Greater Possibilities.'
A smiling man in a blue shirt and shorts standing beside a green tractor in a field of crops, with blue sky and distant hills in the background.
Color-coded diagram with blocks labeled SEASIDE, SAND, FOREST, SUNSET, SKY, REEF, depicting a beach scene and landscape features.
Colorful bar graph with multiple vertical bars of various heights and colors on a dark background.
Four flyers for the Greater Winsted Alliance with the slogan 'GREAT WITHIN US' and the word 'POSSIBILITIES' in bold blue letters. The flyers feature an illustration of a person sitting indoors and wind turbines outdoors, with a mountain and sun in the background.
Open magazine discussing greater decarbonisation with illustrations of wind turbines and technology.
Billboards depicting environmental themes: decarbonization, workforce, and diversification, with illustrations of renewable energy, people engaging with green technology, and sustainable landscapes.
A billboard with the text 'Greater Possibilities' and an illustration of a person sitting on a large mobile device, a drone flying, wind turbines, and a plant, promoting innovation and clean energy solutions.
A laptop screen displaying a colorful infographic with the headline 'Population' and data about aerospace and biofoods, including dollar amounts and job projections. The infographic features illustrations of people, charts, and nature scenes.
Flagpole with a purple banner that reads "Greater Whitsunday. Unlocking Greater Possibilities" against a clear blue sky.

The Work.

Visual Identity
Brand campaign

Motion
Illustration

Team.

Vicki Smith
Ben Stokes ( Digital )
GW3

Awards.

AGDA Awards
Brand Campaign, Finalist

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