Don’t just fit your category.
Define it.
HENKA helps businesses find a clear direction and build a distinctive brand around it. Based on the Gold Coast, we work across strategy, language and design. A project can bring these disciplines together or focus on a particular part of your brand.
01 / Brand strategy.
Define what your business stands for, who it is for and why people should choose it. Brand strategy brings your positioning, audience and key messages into focus, giving design and language a shared direction.
This work is useful when you’re launching, changing direction or finding that your current brand no longer reflects the business.
Positioning · Brand personality · Key messaging · Creative direction
03 / Naming and voice.
Find the language to introduce your business and communicate its character. We work on names, core messages and brand voice, helping you explain what you do and express it consistently. The language develops alongside the wider brand direction, connecting what you say with how you look.
Brand naming · Tone of voice · Brand messaging
02 / Brand identity.
Create a visual identity that reflects your business and gives people something to recognise. We design logos and visual systems, bringing together typography, colour, imagery and graphic elements. Each element contributes to an identity that feels connected wherever people encounter it. Projects can range from a new identity to a considered refresh of an existing brand.
Logo design · Typography · Colour · Graphic systems · Brand guidelines
04 / Brand expression.
Carry the identity into the places people see and experience your business. We apply the brand across relevant formats, from packaging and presentations to digital content, campaigns and environments. Each application builds on the same idea while responding to its purpose.
Packaging · Print · Digital · Motion · Campaigns · Environments
Where do we start?
Tell us about your business, the challenge and what you want to achieve. You don’t need to know exactly which services you need before getting in touch. We’ll discuss what the project needs and agree on the scope before work begins.