The word 'STUDIO 54' in large, black, bold letters.
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Sheets of graph paper with hand-drawn sketches and notes related to movie set design, including frames, furniture, and layout plans, some taped to wall.

Five Storey Films (FSF)

In an industry historically shaped by male-dominated hierarchies and individualism, Five Storey Films represents a timely and necessary shift toward collaborative, values-driven creativity. Formed by five female filmmakers with over a century of combined experience, FSF emerges from the evolving landscape of independent film—where authenticity, representation, and purpose matter as much as production value. As audiences crave deeper, more diverse storytelling, and as creators seek healthier, more inclusive working environments, FSF reflects a cultural movement toward union, mutual respect, and the collective power of women-led narratives. Our name, a play on “story” and “storey,” symbolises the layered structure of what we’re building—together, and with intention.

Five Stories.

Five Storey Films is a newly-formed creative collective/film/documentary production company of five female filmmakers.  From applying for Government grants to onscreen applications, the wordmark references the five founders and their connected approach to filmmaking. Letterforms merge into one another, symbolising collaboration, while the shortened logo uses the “F”s in Five and Films to form the “S” in Storey creating depth, projection and a strong visual signature that tells its own story. Designed to balance institutional clarity with creative depth, the identity had to perform across a range of touchpoints — from on-screen to institutional documents, film posters to treatment decks. It needed to carry the weight of professionalism in government-facing spaces while maintaining the creative spirit of the filmmaking team. The stacked nature of the wordmark allows for dynamic use across layouts through cropping, and motion — creating ownable brand moments that can flex across formats without losing clarity, while highlighting Five, Storey, and Films.

Design layout for Five Storey Films logo and branding, featuring large white letter 'E' and the words 'Five Storey Films' in various arrangements on a black background.
Blurred abstract background with colorful hues and the letter 'E' in white in the center.
Close-up of a person wearing a white hoodie with a large black puzzle piece design on the front, and long dark hair flowing over the shoulder.
Close-up of a person's black denim pants with a clear plastic badge holder hanging from a rail on the waistband, containing a multicolored badge with a large white letter 'E' and a label indicating the wearer is a writer and director named Anna Jeffries.
Collage of four images: Top left shows a colorful blurred background with the text 'Five Storey Films'; top right features a woman with short brown hair, smiling, wearing a black and green outfit and a colorful beaded necklace, standing against a white and gray background; bottom left displays a lawn bowls game with players in white uniforms with red accents and hats, and trees in the background; bottom right is a dark background with the logo for Five Storey Films.
Poster for Five Storey Films featuring colorful large text spelling 'Love' with names of cast members and a black section at the top.
Postcard or flyer for a film event, featuring a blurred multicolor background and white text that says "Films" and details about a drag show event at a bowls club in Ipswich, Queensland.
A split screen image with a colorful gradient background on the left side and dark background on the right side. The left side has a large white letter 'E', while the right side displays three wireframe sketches of cubes with text describing creating depth, projection, and the negative space for storytelling.
Two side-by-side posters for TV series, one depicting flying shorebirds against a blue sky, the other showing a woman sitting on a bench in a lace dress with a cigarette, both with the word 'Films' at the bottom.
An elderly man wearing glasses, a beige hat, and a light blue shirt, tending to bonsai trees outdoors in a lush green wooded area.
A flock of seagulls flying in the sky with a light blue background.
Colorful abstract background with large white letters spelling 'love' and five names in small font: Jenine Olliver, Anna Jeffries, Mandy Lake, Emma Sargent, Rebecca McElroy.
Black background with logos of Screen Queensland, Queensland Government, and Five Storey Films at the bottom.
Close-up of a hand holding a colorful holographic sticker with a white logo, near a white paper with black text and a signature. The paper appears to be a film or production document.
Outdoor event at night with a large crowd sitting on the grass watching a giant screen, surrounded by trees and speakers, with various people standing or using their phones.

Awards.

NZ Best Design Awards
Brand Identity. Bronze
AGDA Awards
Brand Expression. Finalist
BADC Awards
Logo. Gold
Brand Identity. Silver
Comm Arts Design Awards
Wordmark. Shortlist 

The Work.

Visual Identity
Creative Direction

Motion
Illustration
Digital

Team.

Anna Jeffries
Mandy Lake
Rebecca McElroy
Jenine Olliver
Emma Sargent

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Stylized letter S and H with dot logo design.

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