The word 'STUDIO HENKA' in bold, black, uppercase letters on a white background.
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Colorful text graphic with the words "MIAMI EYES 4220" on a dark background.

Miami Eyes.

Inspired by local typography and a coastal lifestyle, MIAMI EYES is an optometrist based in Miami 4220 on the Gold Coast. A bold colour palette, iconic illustrations informed by local signage and typography informed by the Snellen chart, MIAMI EYES is a new optometrist and eye wear store doing things their way.

MIAMI EYES. 4220

A bold colour palette, iconic illustrations and typography informed by local signage and the Snellen chart. We set out to make MIAMI EYES, iconically Miami 4220.

Miami Eyes. I Am Miami

A white fabric with colorful Miami-themed illustrations, including a woman surfing, dolphins, umbrellas, palm trees, and bicycles, with text reading "SHOP 29 MIAMI ONE" and "MIAMI EYES 4220." Next to the fabric, a box of sunglasses labeled "LENS CARRIER" and "MIAMI EYES 4220" is placed on sandy ground near a rock.
Colorful paint swatches arranged on a dark surface with each color labeled with name, CMYK, RGB values, and hex code. The colors include bronze, sunset, sky, sunrise, spring, sand, and sunrise.
Two color swatches, one pink labeled 'APERCU MONO' with small text 'Primary Typeface', and one yellow labeled 'The Basilica Avenues Condensed' with small text 'Secondary Typeface', placed on a dark surface.
The image shows two similar graphic designs side by side with the text "M I A M I" and "EYES 4220" below, each set against contrasting backgrounds, one dark brown and the other light cream.
A sidewalk sign with a yellow and brown background that reads 'OPEN' on the top, with the word 'MIAMI' below, styled with colorful letters, and the phrase 'EYES 4220'.
Colorful promotional materials for Miami Eyes 4220, including a poster with a blue umbrella illustration, a black card with multicolored text, a white calendar, and a business card on a split yellow and white background.
Sign for Miami Eyes, an optometry shop, with colorful letters on a dark brown background, mounted on a wooden wall.
Yellow illuminated sign with black border reading 'OPTOMETRIST' mounted on a wooden wall.
A graphic showing various optometry and eye health services listed with colorful icons, including checkup, prescription sunglasses, color vision testing, macular degeneration, sports vision, diabetic exam, children's vision, glaucoma exam, keratoconus, exam, contact lenses, dry eye treatment, myopia control, orthokeratology, optical repairs, and more. The bottom has the word 'MIAMI' with colored letters, and 'EYES 4220' written beneath.
Close-up of a woman's face wearing reflective pink sunglasses with an ocean sunset reflected in the lenses. The background suggests a beach setting. The text "I AM MIAMI" is overlayed on the image.
A person holding a brown tote bag with a colorful graphic of a smiling sun wearing sunglasses and palm trees, with the text "Miami Vibes." Next to the bag, there is a rolled-up rainbow-striped fabric or towel with rainbow colors and text, possibly "yes" and other words, in multicolor.
A promotional billboard showing a close-up profile of a person wearing sunglasses with a reflection of a sunset on the lenses. The word 'MIAMI' is creatively spelled out across the image with colorful letters, and the text 'MIAMI EYES 4220' is at the bottom.
Three pairs of colorful eyeglasses labeled with different frame styles: square, rounded, and bold, displayed above corresponding colorfully labeled cards.
Collage of images showing an optometry store with large glass windows, pink chairs inside, colorful traveling bag with sunglasses and sun designs, a smartwatch displaying a sun with sunglasses and the words "10 BEFORE 10", and promotional materials with tropical themes and the store's name 'MIAMI EYES 4220'.

Team

Illustration: Barry Patenaude
Interior Design: Twodesign Interiors

The Work.

Creative Direction
Illustration
Packaging
Signage
Social

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Stylized letter S and H with dot logo design.

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