Nim de Swardt.
A brand built around the idea that what families pass on is about much more than wealth.
A simple insight: Nim’s real work isn’t just about financial capital. It’s about Narrative Capital: identity, belonging, memory, values, trust and the stories that allow a family to understand what it is carrying forward. So rather than build a conventional personal brand, we approached the identity more like a family archive. At the centre is a bespoke NdS monogram, inspired by family crests, seals and heraldic marks historically used to represent lineage, identity and trust. Around it sits a warm, restrained visual system designed to feel established and inherited rather than manufactured.
A brand built around the idea that what families pass on is about much more than wealth.
Awards
Finalists BEST
Team
Strategy: Nim Deswardt
Type: Klim Foundry
The Work.
Brand Identity
Creative Direction
