Bold, black text spelling 'STUDIO HENKA' on a white background.
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Close-up of blue medical scrubs with light line pattern, displaying the Healthcare UK logo on the lower right corner.

HCA UK Healthcare

HCA UK Healthcare is a leading private healthcare provider in the United Kingdom and part of the globally renowned HCA Healthcare network. It operates prestigious private hospitals, including The Wellington Hospital, London Bridge Hospital, and Princess Grace Hospital. HCA UK offers specialist outpatient care, advanced diagnostic imaging, and treatment across fields such as oncology, cardiology, neurology, orthopaedics, paediatrics, fertility, and maternity services. Employing over 3,000 specialists, the organisation delivers highly specialised, complex medical care, emphasising clinical excellence, innovation, and personalised patient experience. HCA UK serves privately insured individuals, self-paying patients, international clients, and collaborates closely with the NHS.

Extraordinary Healthcare

A refined evolution of the HCA Healthcare UK brand, aligning more closely with the global vision of HCA while remaining distinctly relevant to the UK market. This identity bridges the credibility of a leading U.S. healthcare organisation with the expectations of a UK audience seeking a premium, personalised health experience. The updated visual and verbal expression ensures a more consistent brand voice across regions, while allowing the flexibility to craft experiences that feel local, human, and deeply attuned to patients’ needs.

Close-up of female surgeon wearing medical mask with teddy bear print and surgical cap during operation, focused and attentive, with other medical staff slightly blurred in background.
A message from HCA Healthcare UK on a dark blue background, highlighting their commitment to healthcare excellence, innovation, and compassionate care.
A digital collage of nine square tiles with various abstract patterns in shades of blue, cream, peach, and dark colors, including geometric shapes, lines, and textures.
A multi-page branding and communication guideline document for HCA Healthcare UK with various sections on brand principles, typography, design elements, and brand application, featuring a color palette, typography samples, and visual branding concepts.
A color palette chart showing various shades of blue, teal, orange, peach, and green, with corresponding color codes including RGB, HEX, CMYK, and PMS values.
A presentation slide with the title "Brand Refresh" by Healthcare UK. The slide features images of healthcare workers, including a doctor in scrubs and gloves, holding a patient's hand, and a close-up of a healthcare professional using a medical device. The slide contains text about healthcare as extraordinary, emphasizing the importance of health, and describes the company's commitment to high standards and innovation in healthcare.
Brochure featuring a healthcare professional wearing a surgical mask, cap, and gown, with a list of hospitals and healthcare services on the side, branded with HCA Healthcare UK logo.
Brochure titled 'One HCA UK: A Career with Purpose' featuring a nurse holding a patient and the HCA Healthcare UK logo on a wooden table.
Medical professional in scrubs, wearing a surgical mask and hairnet, working at a lab or medical equipment station.
Collage of healthcare professionals performing various medical procedures, including surgery, patient examinations, and medical research in a hospital setting.
The River Thames in London with the Tower Bridge crossing it, and modern buildings along the riverbank, including London Bridge Hospital.
Storefront window with a decorative glass door featuring a large white abstract design and thin colorful lines. Reflection of trees and the street outside. Bench to the right.
Hospital directory sign displaying room 2, directing to Chester Consulting Rooms and Lister Fertility Clinic.
Modern glass office building with trees and plants outside, signage for Chiswick Outpatients and HCA Healthcare.
Elevator lobby with a directory sign for Chelsea Outpatient Centre, showing floor 2 for consultation suites, gynecology clinic, and breast clinic, and floor 1 for physiotherapy, with a ground floor reception.
The Wilmslow Hospital building at dusk, featuring large glass windows that reveal interior office spaces, with the hospital's name and logo visible on the facade and a welcome sign outside.
A healthcare professional identification badge with a photo and name Mr. Zameer Shah, affiliated with London Bridge Hospital, part of Healthcare UK. Two business cards for Healthcare UK, one blue with a list of hospital partners and one light blue with contact information for James Toman, Marketing Manager.
A teal tote bag with the HCA Healthcare UK logo printed on it, placed against a plain gray background.

The Work.

Creative Direction
Iconography
Motion
Wayfinding
Experience
Digital

Team.

Nikki Stammers
Abigail Comber
Helen Endacott
Nikki Stammers
Georgina Fisher
Manuela Childerstone
Matt Ward
James Toman
Barry Webb
David Mansfield
Lisa Wright

Brand Campaign
Motel Company
Witness
Four Agency

Digital
EQTR
HCA UK

Awards.

The Marketing Society Awards
Creative Strategy. Shortlist

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Stylized letter S and H with dot logo design.

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