The word 'STUDIO HENKA' in bold, black, uppercase letters on a white background.
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A dark background with three purple circles of decreasing size on the left, and white text on the right that says 'Unlocking Asian expansion for consumer brands.' The bottom right corner has an orange logo for 'optra'.

Opptra

Opptra is an AI-powered platform founded by Binny Bansal, co-founder of Flipkart, aimed at assisting consumer brands in expanding their presence across Asia. The platform builds a portfolio of franchising businesses with deep expertise in local markets, acting as master franchisees or licensing partners fully invested in the success of the brands they collaborate with. Opptra’s approach includes AI-driven localization, digital-first brand building, rapid fulfillment, and robust data analytics to facilitate faster market launches. The platform has already initiated operations with brands like Exporio, focusing on fashion and lifestyle in the GCC region, and Terraspan, targeting home and kitchen brands in India, the GCC, and Southeast Asia.

A gradient background with a quote about omnichannel technology and supply chain ecosystem.

Unlocking Asian expansion. 

Opptra is a new model that combines global scale, deep local expertise, and the latest technology to build a portfolio of category-specific franchising businesses, powered by a consolidated supply chain and a centrally developed advanced tech stack.

Person holding a tablet displaying a presentation slide titled 'Unlocking Asian expansion for consumer brands' with a map of Asia highlighted.
Design blueprint with circles and the word 'doptra' on a purple gradient background.
Doptra logo in red against a dark background with a stylized half-circle design.
A sequence of abstract white geometric icons on a purple gradient background.
A series of white circles decreasing in size from right to left on a purple gradient background.
An abstract digital artwork featuring four quadrants: the top-left with dark purple, the bottom-left with bright orange, the middle with a cream vertical stripe, and the right side with a purple gradient background and a large purple circle in the center.
Exhibition booth with a vertical banner that says "Careers" on the left, and a display screen on the right with text about omnichannel technology and supply chain ecosystem by Optra. There is a small round table and a modern chair in front of the display.
Digital presentation slide with dark background, orange logo, and text about Asian market expansion, including a world map and icons, on a purple gradient background.
Four informational cards from Optra about technology and supply chain topics. The cards are in different colors: red, purple, cream, and off-white, with icons and text.
Conference room with rows of chairs facing a large screen displaying the words "Advanced Technology" and a logo, with a purple theme. On the left side, a name tag with a photo of a man labeled Binny Bansal, CEO, and the Optra logo.

The Work.

Visual Identity
Digital

Team.

Sophie Jokelson
Amy Williams

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Stylized letter S and H with dot logo design.

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